CData: Video Series

CData’s new product is a game changer for cloud-driven organizations, but it can be hard to explain. CData Connect Cloud transforms enterprise data by providing real-time insights through an easy, no-code interface. However, the platform's benefits can quickly get technical from a marketing standpoint. To make its impact clear, the company needed a simple, compelling introduction. We created an explainer video that highlighted the product’s key benefits. The client was thrilled with the final result and the mini-viral success (40,000 views in 10 days), leading them to expand the video into a full series.


Role

Creative Direction


Team

Jon Quigg, Olivia Michielutti