Practifi: Creative Brand Identity

Coming off the heels of a successful Series B funding round, Practifi approached us to help align its growing brand around a clear vision for the future. To bolster its credibility with advisory institutions and large enterprise firms with a wealth management arm, Practifi needed more sophisticated messaging tailored to its key audiences. In addition to a new verbal identity, Practifi partnered with us to refine its visual identity and provide updated brand guidelines to ensure cohesive activation of the new brand in the market.